Telerik Academy Digital Marketing


date icon - Telerik Academy Digital Marketing

April 28, 2020

adress icon - Telerik Academy Digital Marketing

Sofia, Telerik Academy

The Program

A three months digital marketing training providing you with knowledge, tools and frameworks you need to take a holistic approach when solving marketing problems.

12 lecturers with background in companies such as Google, Telerik, Progress, SiteGround, Chaos Group and through running their own marketing agencies pass forward their know-how.

We teach the following disciplines and how they work with each other:

  • Product positioning & buying persona
  • Customer journey
  • Marketing funnel & growth marketing
  • SEO
  • Data & analytics
  • Content marketing
  • Digital advertising in social media and Google Ads
  • Email marketing
  • Lead generation with forms and chatbots
  • Data visualization and storytelling

You start practicing immediately the material covered in class by working in groups on a real-life marketing cases and data, provided by SiteGround, Raiffeisen Bank and AwardSpace.

By the end of the program, you analyze a company’s digital marketing state of affair, identify strategic priorities for growth and tactics with measurable KPIs to achieve the goals. You’ll be operational in the topics covered and are able to see the bigger picture while staying focused on high-impact projects.

Is this for me?

Whether you are coming from traditional or digital marketing, you are running a business or work in sales, advertising, employer branding, social media and in another role with relevant experience, the program will deepen your understanding in digital marketing. The intensive practical work will equip you with tactics and frameworks, which you’ll confidently apply afterwards.