MARKETING STRATEGY

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Your numbers are steadily flat and you are not sure what tactics will move the needle? Your business is growing, but you don’t know how to set your marketing priorities to support the growth? We can help. First we’ll analyze your positioning, buying persona, competition and market. We’ll take the pulse of your digital performance, content and marketing funnel and we’ll dig deep in your data.  

Our signature T-shaped background combines breadth of knowledge across all marketing and digital marketing disciplines and depth of knowledge in strategy, execution and data analysis. We take a holistic approach to marketing and we are able to spot challenges and offer solutions in a complex environment where marketing is thoroughly intertwined with product management, engineering, sales, and other business functions.

A Practical Framework for Creating Your Product Positioning

CONTENT MARKETING

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Content marketing is your long-term investment in organic growth. Its mission is to capture and maximize the potential of your company’s organic discoverability through organic search – the best converting channel across all businesses we’ve worked with.  When analyzing your content needs we take a 3-pillar approach where the 3 pillars are SEO gaps and opportunities, user pain points and marketing funnel needs.

Content marketing is a complex cross-functional discipline requiring a good understanding of the market, the business and its buying persona, strong analytical and storytelling skills, knowledge in different marketing domains. It takes longer to see the results from content marketing.

GROWTH HACKING

The important word in the term “growth hacking” is growth and it’s related to a particular mindset as much as to a certain skill set. Depending on where your company is looking for traction the growth hacking key objective could be growing the user base, the acquisition, activation, retention or referral rate, new or recurring revenue, or optimizing the churn rate.

Growth hacking is a blend of data-driven, creative and technical marketing to help you grow your business quickly and efficiently. It encompasses  honing the product-market fit; setting up measurable goals, systems and processes; experimenting and optimizing without ever losing the growth goal from sight.

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Sofia, Bulgaria
Breza 6 Str.