• June 19, 2019
Need to digitalize your traditional marketing? Don’t start with random tactics.

Digitalizing marketing, as part of the bigger business transformation goal, mandates that organizations go back to square one and start with redefining their overall marketing strategy. Digital marketing is not yet another marketing channel or a tool in your marketing arsenal. So if digital marketing is still an afterthought in your organization, don’t start from shaping your social media strategy (or any other tactic)…

  • March 9, 2019
Why Tech Companies Need T-Shaped Marketers on Their Teams
The lines between marketing, product, UX, and sales are dissolving in the technology companies today. The growth hacking mindset requires certain level of  technical depth, but equally important are creativity, analytical mindset, empathetic predisposition, broad perspective and specialized skills. The marketers in demand in 2019 and beyond are people with equally well developed left and...