Our Approach

We believe that

  • Marketing should be data-driven
  • We should approach marketing with a holistic view
  • Excellence is not a single act, but a habit

When solving marketing challenges, we always think about the big picture and consider all the moving bits and pieces. We spot gaps and discover opportunities that a narrow specialist might miss. We aim to identify the root cause and offer a long-lasting, sustainable solution rather than fix the problem in the short term.

Our team

Ina Toncheva

Ina has a long history of communicating and driving tech product growth in а digital environment. Her specialties are marketing strategy, content, product and growth marketing. Ina is a trainer at the Upskill Digital Marketing program at Telerik Academy and a podcast author.

Antonia Bozhkova

Antonia is an experienced digital marketing professional with proven success in developing results-oriented initiatives that achieve business objectives. Skilled in marketing strategy, user behavior analysis, and content marketing, she has the ability to effect change in organizations.

Momchil Velev

Momchil has 25+ years of managerial experience leading B2B and B2C multinational companies. He has expertise in building and executing marketing strategies and campaigns and developing sales solutions for SMBs. He is an expert in establishing sales networks, team development and coaching.

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