Connecting the marketing dots for b2b tech companies
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We’ve created tens of go-to-market strategies and launched as many tech products to the market. We’ve analyzed and optimized the buyer’s journey for various tech industries to maximize conversion and customer acquisition. We’ve created tons of content that speaks to the technical and business persona and has helped position companies as thought leaders in their field.
We’ve spent hundreds of hours learning directly from the source – software engineers, and we picked some tech knowledge along the way. We are marketing techies who will work with your product team to extract product and industry knowledge and sharpen your marketing message.
services
How can we help?
Marketing Strategy
We help you create a detailed marketing plan, identifying the appropriate marketing mix to get your message to the target audience. We help you data-drive your marketing efforts, monitor results, and tweak campaigns on the fly.
Product Marketing
We help you identify your buyer persona, map their journey and create a killer go-to-market plan that’s actionable and results-driven. We sharpen your value prop, positioning and message to help you attract, engage and delight users.
Technical Marketing
We understand technical personas’ pain points and create developer-facing content. We help translate techies’ requirements and aspirations into messages and stories they identify with and enjoy.
Demand Generation
We’ll devise a plan to enhance your brand awareness and widen the top of the funnel. We’ll help your teams align at each step of the buyer journey, thus reducing marketing spend and improving lead quality and conversion.
Content Strategy
We identify ways your brand can use content to expand your reach and develop your industry authority. We know how to create compelling content that engages, educates, and converts your audience.
industries
We help companies operating in diverse technology industries
Future of work
Telerik Academy
Mentessa
Corsedot
Melon Learning
Motion Software
Healthcare
Superdoc
Healee
Sentur
HealthySwim
SaaS
Boatico
OfficeSuite
VendSoft
Professional services
Resolute
DevBrews
Tick42
Scalefocus
Out2Bound
AI
Imagga
Cloud computing
VMware Bulgaria
trainings
Training for the digital and creative teams
Sometimes, marketing teams’ members have varying mastery of digital marketing concepts, tactics and metrics. Some might have deep expertisе in a given area but lack an understanding of the big picture – how all channels and strategies work together for achieving sustainable growth. We can cover a broad spectrum of themes or a specific niche topic according to your needs. Our co-founders are trainers at the Upskill Digital Marketing Program at Telerik Academy, teaching marketing strategy, product marketing and content marketing.
case study
78% organic traffic increase over six months
We worked with Imagga, a pioneer and a global innovator in image recognition as a service space, to increase the organic traffic and leads. The strategy relied on featuring existing product functionalities that were under communicated to capture a larger audience, extensive SEO research to spot opportunities for new organic traffic, and creating the right content to reach our goals. The result was a 78% increase in organic traffic over six months and a new stream of leads.
Tactics used:
- Translating complex technical language into targeted benefits-oriented messages for different audiences
- Website usage analysis
- Extensive content and topic SEO analysis
- B2B technical content creation and distribution
testimonials
What clients say about us
“The Indigitals believe in their clients’ success, and they have an array of tools and expertise to make that happen—from content marketing, storytelling and social media, to strategy and analytics. In todays’ very competitive job market, their dedicated and highly professional team supports us in creating and elevating our employer branding strategy. We consider The Indigitals team an extension of our company, not just another partner.”
Sabina Hristova
Program Manager, Ecosystem Engagement and Communications, VMware
“Building an AI technology company is hard. The Indigitals’ team managed to add value not only to the company’s marketing strategy but to the product strategy and offering in general, applying their extensive knowledge and experience in the software business. Their work helped us increase the inbound leads and target Fortune 500 companies for one of our main products.”
Pavel Andreev
Co-founder and Head of Product, Imagga & Kelvin Health
“The Indigitals revealed a path for us, which allows us to create effective content easily and to improve the KPIs for our business. Now we profit from increase organic presence, we plan smarter and communicate better within our international team. What we really appreciate about their method is that they help us learn and grow. The Indigitals don’t work for us, but with us.”
Lili Naydenov
Content & Marketing Director, Boatico
“I have worked with The Indigitals for several years on the marketing strategy for the Melon Learning Management System. They understood our goals very well and helped us build a marketing strategy, plan, and process from scratch. They have a deep understanding of software product marketing, digital and content marketing, SEO and Google Analytics, channels, and audiences for software products in different domains and markets. They are committed to our success and embrace our goals as theirs.”
Silvia Andreeva
Head of Business Development, Melon Learning
“Resolute Software operates in an industry where lead generation and deal closing have traditionally been a matter of personal connections. Together with the Indigitals, we successfully turned digital marketing into a demand generation machine. We laid the foundations for building a solid marketing team and put together a marketing strategy to empower us to generate leads and build brand recognition and employer image.”
Hristo Georgiev
CEO and Co-Founder, Resolute Software
“The Indigitals helped us translate our product’s technical functionality into benefits and solutions for our buyer persona’s pain points. It was fantastic to see VendSoft’s website copy transform to communicate our value proposition effectively. Together, we analyzed and nailed subscription plans and pricing, trial user onboarding, and nurture strategy. Just as importantly, they helped us build a solid content calendar and create a new content publishing cadence to increase brand visibility and organic traffic.”
Luben Manolov
Founder, VendSoft
videos
Insights
The B2B buyer persona lab: our ready-to-use framework
This video shares our approach, process, and templates when building a B2B buyer persona.
What is the best B2B marketing channel?
Learn how to create a diversified channel mix for your B2B product to cover all stages of the funnel.
Scaling the marketing team in B2B tech companies
What is the profile of our next marketing hire? What skills should we develop in-house/outsource?
partners
We add value together
