• April 13, 2020
Your Content Marketing Doesn’t Start with the Content

Take the first step to implementing SEO in your content marketing process – find out how users search and choose the right keyword and angle for your piece of content.

  • April 8, 2020
Digital Marketing in Times of Crisis – A Practical Guide

Which are the digital marketing tactics we can use during the coronavirus pandemic? Now is not a time to freeze. It’s a time to nurture and invest.

  • March 22, 2020
How Social Media Help My Creative Process

I’m not a stranger of the side effects of social media. Nevertheless they also help my creative process. Here’s how.

  • February 24, 2020
Is the Telerik Academy Upskill Digital Marketing Program Right for Me?

Career in digital marketing is attractive and companies are hungry for senior talent. Find out how Telerik Academy Digital Marketing Program can help you get there?

In this post I’ll explain what is goal of the Telerik Academy Upskill Digital Marketing Program and will go behind the scenes of the previous edition.

  • July 4, 2019
How to Develop the Digital Marketing Skills in High Demand?

The Digital Marketing Master Class at the Telerik Academy is designed to provide a 360-degree view on all digital marketing disciplines and how they work together to deliver quantifiable and measurable results. It emphasizes analytical and strategic thinking, providing students with a system they can start applying immediately.

  • June 19, 2019
Need to digitalize your traditional marketing? Don’t start with random tactics.

Digitalizing marketing, as part of the bigger business transformation goal, mandates that organizations go back to square one and start with redefining their overall marketing strategy. Digital marketing is not yet another marketing channel or a tool in your marketing arsenal. So if digital marketing is still an afterthought in your organization, don’t start from shaping your social media strategy (or any other tactic)…

  • March 9, 2019
Why Tech Companies Need T-Shaped Marketers on Their Teams
The lines between marketing, product, UX, and sales are dissolving in the technology companies today. The growth hacking mindset requires certain level of  technical depth, but equally important are creativity, analytical mindset, empathetic predisposition, broad perspective and specialized skills. The marketers in demand in 2019 and beyond are people with equally well developed left and...